Eddy Cassar Public Relations was formed in 1987. Over the years the company has specialised in publicising major events. Most of the work undertaken is of annual nature, recurring from one year to the next. The projects currently in the portfolio are:
- The J&B Met - since 1995
- The Cape Argus Cycle Tour Expo - since 1993
- The Vodacom Funny Festival
- The Vodacom Comedy Campus Tour
- The FNB Whisky Festival
- The Taste of Cape Town
Besides the above, Eddy Cassar Public Relations are founders of the following current projects:
The Cape Argus / Woolworths Gun Run -
established 1993
The Smirnoff International Comedy Festival -
established 1997
Eddy Cassar Public Relations were publicists to the ICC 2003 World Cup Cricket Opening Ceremony.